BloomCore OS vs FTD: Full Comparison

FTD charges commissions of 20%-27% plus monthly fees of $30-$200. BloomCore OS replaces all of that with a single flat fee of $149/mo — no commissions, no per-order charges, no surprises.

Why florists leave FTD

  • Commission and clearinghouse fees of 20–27% per wire order leave florists fulfilling arrangements at break-even or a loss.
  • Monthly membership, technology, and marketing fees stack up to hundreds of dollars regardless of order volume.
  • FTD's frequent corporate ownership changes and network instability have created uncertainty about long-term platform reliability.
  • Florists are required to fulfil orders at FTD's published prices, which are often set too low to cover current flower market costs.
  • Customer complaints are routed through FTD, not the local shop—florists lose the opportunity to resolve issues and retain loyalty.

Feature-by-feature comparison

FeatureBloomCore OSFTD
Commission on orders

BloomCore's flat fee means no per-order revenue share.

0%20%–27% per wire-in order
Flat monthly fee$149/mo all-inclusive$30–$200/mo plus per-order commissions
Integrated POS

FTD is an order relay network; POS must be sourced separately.

Designer queue & task board
Delivery route optimization
Online storefront (your domain)

FTD storefronts live on ftd.com, not the shop's own brand.

FTD marketplace only
Customer data ownership

FTD retains buyer data and uses it for network-wide marketing.

Inventory tracking
Financial reporting & P&L
Stable, independent ownership

FTD has gone through bankruptcy and multiple ownership changes since 2019.

Pricing$149/mo flat — no commissionsCommission: 20%-27%; Monthly: $30-$200as of March 1, 2026

Pricing comparison

BloomCore OS

$149/mo

All features included. Zero commissions. One flat monthly fee.

FTD

Commission: 20%-27% per order

Monthly: $30-$200

as of March 1, 2026