Our Story

My parents opened our flower shop, Petal & Bloom, the year I turned seven. I grew up surrounded by the smell of fresh roses and the rhythm of early-morning trips to the wholesale market. For decades, our family poured everything into that shop — the long hours, the perfect arrangements for strangers' most important days, the relationships with customers who came back year after year. We were proud of what we had built, and we assumed that if we worked hard enough, the numbers would always add up.

It wasn't until my husband sat down with our books one evening that we saw what had been quietly draining us for years. Every order placed through the wire services was leaving a slice of the sale behind — referral fees, handling charges, fulfillment commissions that added up to nearly a third of our revenue on those orders. We had always assumed those platforms were a necessary cost of reaching new customers. What we hadn't understood was just how much of our labor we were handing to middlemen who never touched a single stem. That night changed everything.

We started asking other florists in our area if they had noticed the same thing. Every single one had. Some had stopped using wire services entirely but lost the online visibility. Others kept paying the commissions because they saw no alternative. What nobody had was a platform designed from the ground up for florists — one that handled orders, scheduling, delivery routing, and an online storefront without taking a cut of every sale. So we decided to build it ourselves. BloomCore OS is the tool we wished we'd had from day one: everything a flower shop needs to run, with zero commissions, ever.